First impression- I like that you can see the color of the lipstick through the top. Hopefully that means fewer people have opened it before I bought it.
L'Oreal's website, the center of the lipstick has a special Anti-Aging Serum containing ProXalyne, Collagen and other powerful ingredients. The Anti-Aging Serum "instantly improves definition, fills surface lines, and creates fuller looking lips." I did not buy this lipstick for the anti-aging properties, because I don't believe that an $11 lipstick can really do all of that... especially instantly.
I do find it to be a very moisturizing lipstick. It doesn't feel as drying as most lipsticks tend to be.
One thing that I don't love about this lipstick (and most L'Oreal lipsticks for that matter) is that is has a strong "lipstick" smell.
The color is a beautiful pinky nude. Definitely more pink that I expected in a nude, but I think it works well with my skintone.